Company/Client Overview
IGo Travel is a leading Vietnamese travel company specializing in authentic, local-focused tours across Asia. Since 2015, the company has served thousands of travelers each year, especially young people seeking meaningful cultural and adventure experiences.
My Role
- Planned, executed, and optimized multi-channel advertising campaigns
- Managed an annual advertising budget of $25,000, generating thousands of qualified leads monthly and contributing to 12+ billion VND in 2024 revenue (ad cost ~3%)
- Grew the fanpage to 50,000+ followers through effective content and engagement
- Created persuasive copywriting and marketing content to attract customers
- Delivered detailed performance analysis and reports directly to the CEO
1. Campaign Overview
Client/Industry: IGO/Travel Industry
Objective: Generate qualified leads for Travel tours
Channels: Meta ads
Budget: $2000-$3000 per month, ~$25,000 per year
2. Strategy & Implementation
Targeting: Lookalike audiences based on past converters + retargeting website visitors)
Creatives: images/carousel, collecation post
Optimization: (A/B test ad copies, campaign structure split by service categories)
3. Results (Before → After)
Cost per Lead (CPL): $5 → $3 (↓ 40%)
Conversion Rate (CVR): 5.8% → 9.6% (↑ 155%)
Return on Ad Spend (ROAS): 30.1→ 33.2 (↑ 10%)
Volume: 346 leads/month → 491 leads/month
Ads performance before I managed the ads account: ~346 leads/month
Ads performance after I began managing the ad account: 379 leads/month over 7 months in 2023
Ads performance in 2024: 491 leads/month
4. Key Takeaways
Reduced CPL significantly through creative testing + audience refinement.
Built a scalable campaign structure to maintain low costs at higher spend.
Client expanded budget 3x after campaign success.